Philips Hue

Business To Consumer (B2C) Campaign

This was my first dive into package design and construction, and I found that I really liked it! The entire purpose of this campaign was to create a Business to Consumer (B2C) Campaign. This campaign also used multiple programs, and I also used my own photography. On both the package and the brochure, the photo was taking in a studio, and photoshopped out. The front of the brochure is a die-cut, so you can see the photo in the middle, which is shown in the product photos at the end. The programs used are Illustrator for the package and business card, and InDesign for the brochure.