Erie Ale Works

Corporate Standards Manual

After drawing 100 thumbnails for a concept for a new logo, we were to narrow it down to one, and then create a set of corporate use standards. This included all the standards of branding, including Colors (CMYK, RGB, and Pantone), Full logo, black and white, grayscale logos, Fonts, stationery, and signage. This project was a huge amount of work. Creating 100 thumbnails for one client was surprisingly difficult. I ended up making over 100, because I felt that a lost that I made were too similar. I loved this project because it helped me to break out of my comfort zone in terms of style.